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12th Commerce Weekly Test - 3 ( Recent Trends in Marketing )

St. Britto Hr. Sec. School - Madurai

12th Commerce Weekly Test - 3 ( Recent Trends in Marketing )-Aug 2020

Time : 1.00 Hours

Part - A

Multiple Choice Question - Answer All Question

_______is a method of building brands in convert way.

Ambush marketing
Guerrilla marketing
Multilevel marketing
None of these

Which is gateway to internet?

Portal
CPU
Modem
Webnaire

Green marketing is also known as

E-Tailing
E-Marketing
Traditional market
Environmental marketing

Green marketing is a part of

Social marketing
Service marketing
Relationship marketing
Rural marketing

The boundaries of nations are disappearing for exploiting the opportunities of

business
industry
commerce
accounts

List I List II

(i) E-tailing 1) Quality of life

(ii) Green marketing 2) Movement of rural products

(iii) Social marketing 3) Environmental marketing

(iv) Rural marketing 4) Online retailing

(i) (ii) (iii) (iv)

1 2 3 4
(i) (ii) (iii) (iv)

2 3 4 1
(i) (ii) (iii) (iv)

3 2 4 1
(i) (ii) (iii) (iv)

4 3 1 2

Green marketing is a part of

Social marketing
Service marketing
Relationship marketing
Rural marketing

Effective use of Social media marketing increase conversion rates of

Customer to buyers
Retailer to customers
One buyer to another buyer's
Direct contact of marketer

_______________ is suited to small companies.

Multilevel marketing
Guerrilla marketing
Social marketing
Service marketing

E-tailing is also called

Online business
Online trading
Green marketing
None of these

_______________ is aspecialised branch of marketing.

E-marketing
E-Tailing
Social marketing
Service marketing

Green Shelter concept was introduced by group:

ACME
Tata
Reliance
ICI

Social marketing deals with:

Society
Social Class
Social change
Social evil

______is suited to small companies

Multilevel marketing
Guerrilla marketing
Social marketing
Service marketing

___________ is a business to consumer transaction model.

E-Tailing
Green marketing
Electronic commerce
Traditional marketing

____________ is well known that business is a branch of commerce.

E-commerce
E-business
E-marketing
E-tailing

____________ is a new marketing tool.

Social marketing
Service marketing
Rural marketing

The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a_________

customer service
interactive
corporate
marketing

The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.

customer service
iriteractive
corporate
marketing

________________ are networks that connect people within a company to each other and to the company network.

Intranets
Extranets
Internets
None of these

________is well known that business is a branch of commerce

E-commerce
E-business
E-marketing
E-tailing

Which one represents a duster of manufacturers, content providers and online retailers organised around an activity?

Virtual mall·
Association
Metomediary
Portal

E-commerce involves the application of

Knowledge Management Systems
Product Management Systems
Services Management Systems
All of the above

Selling goods/ services through internet is

Green marketing
E- business
Social marketing
Meta marketing

The multilevel marketing is also called as

Electronic marketing
Green marketing
Referral marketing
None of these

__________ is a method of building brands in convert ways.

Ambush marketing
Guerrilla marketing
Multilevel marketing
None of these

Pure play retailers are called

Market creators
Transaction brokers
Merchants
Agents

E-tailing is also called

Online business
Online trading
Green marketing
None of these

_______are networks that connect people within a company to each other and to the company network.

Intranets
Extranets
Internets
None of these

____________ implies marketing environmentally friendly products.

Ambush marketing
Referral marketing
Green marketing
Online trading

All the business transaction carried out through internet and other online tools is called

E-Tailing
E-Marketing
E-Business
E-Commerce

Green marketing is also known as

E-Tailing
E-Marketing
Traditional market
Environmental marketing

Which of the following describes e-commerce?

Doing business electronically
Doing business
Sale of goods
All of the above

Which of the following describes e-commerce?

Doing business electronically
Doing business
Sale of goods
All of the above

The boundaries of nations are disappearing for exploiting the opportunities of

business
industry
commerce
accounts

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