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12th Commerce Monthly Test - 3 ( Marketing And Marketing MIX )

St. Britto Hr. Sec. School - Madurai

12th Commerce Monthly Test - 3 ( Marketing And Marketing MIX )-Aug 2020

Time : 2.30 Hours

Part - A

Multiple Choice Question - Answer All Question

Which is the value of a product expressed in monetary terms?

Product
Price
Promotion
Place

Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need is called

Demand
Price
Product
service

Marketing helps to increase the

individual income
nation's income
productivity
none ofthese

_____________ is perhaps the most important decision taken by a businessman

Price
Product
Place
Promotion

List I List II

i) Transportation 1) Seven functions

ii) Storage' 2) Storing the goods

iii) Warehousing 3) Preservation of ,goods

iv) G.B. Giles 4) Moving goods

(i) (ii) (iii) (iv)

1 2 3 4
(i) (ii) (iii) (iv)

3 4 2 1
(i) (ii) (iii) (iv)

4 3 2 1
(i) (ii) (iii) (iv)

2 3 1 4

________is the main element of marketing

Price
Product
Place
Promotion

Which one of the following is not element of marketing mix?

Promotion
Place
Product
None of these

Storage function of marketing create

possession utility
time utility
form utility
place utility

The warehouse which is providing storage services to retailers, wholesalers, stockists and also to general public is called

Private warehouses
Public warehouses
Bonded warehouses
Household warehouses

Functions of marketing are classified into ________________ types.

two
three
four
five

_________________ means wrapping and crating of goods before distribution.

Branding
Packing
Grading
Pricing

_______is the amount charged for the product.

Place
Promotion
Product
Price

The promotion "P" of marketing is also known as

Product differentiation
Distribution
Cost
Marketing communication

Marketing helps to increase the

individual income
nation's income
productivity
none of these

________means wrapping and crating of goods before distribution.

Branding
Packing
Grading
Pricing

The initial stage of Marketing system is,______

Monopoly system
Exchange to Money
Barter system
Self producing

________________ means giving a name or symbol to a product in order to differentiate it from competitive products

Market information
Standardization
Branding
Pricing

________is the acquisition of goods and services by the seller or industrial user for the purpose of resale.

Selling
Assembling
Buying
Transportation

______________ means establishment of certain standards based on intrinsic qualities of a commodity.

Market information
Grading
Branding
Standardization

_______is the father of modern marketing.

Peter Drucker
Philip Kotler
Stanton
Abraham

Which one is the example of Intangible product?

Education
Mobiles
Garments
Vehicles

Warehousing removes the hindrances of:

Time
Place
Finance
Form

_____________ is the father of modern marketing.

Peter Drucker
Philip Kotler
Stanton
Abraham

This company is well known for Technology innovation, Great value and act as a game changer

Nokia
HTC
Samsung
Apple

Storage function of marketing creates

possession utility
time utility
form utility
place utility

____________ means classification of standardized products into certain well defined classes.

Grading
Branding
Packing
Pricing

List I List II

i) Batter system 1) Dominant factor`

ii) Production Orientation 2) Large scale sales promotion

iii) Sales orientation 3) Consumer preferences

iv) Marketing orientation 4) Medium of exchange

(i) (ii) (iii) (iv)

1 2 3 4
(i) (ii) (iii) (iv)

4 3 1 2
(i) (ii) (iii) (iv)

2 3 1 4
(i) (ii) (iii) (iv)

3 4 2 1

Marketing mix means a marketing program that is offered by a firm to its target ________ to earn profits through satisfaction of their wants

Wholesaler
Retailer
Consumer
Seller

___________ create time utility by storing the goods throughout the year.

Insurance
Warehousing
Transportation
Commerce

The warehouse which is providing storage services to retailers, wholesalers, stockists and also to general public is called :

Private warehouses
Public warehouses
Bonded warehouses
Household warehouses

______________ refers to transfer of goods and services for money's worth.

Commerce
Industry
Exchange
Production

_______________ means carrying of goods, materials and men from one place to another.

Transportation
storage
Warehousing
Insurance

Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need is called

Demand
Price
Product
Service

Marketing is a process which aims at

Production
Profit making
Satisfaction of customer needs
Selling products

Who is supreme in the Market?

Customer
Seller
Wholesaler
Retailer

Marketing is a process which aims at

Production
Profit making
Satisfaction of customer needs
Selling products

Part - B

Generic 2 - Answer All Question

Define Price

Definition of marketing.

Define Marketing Mix

Give any two internal factors affecting the price of product / service

Definition of marketing.
Define Price.

Define Product

Part - C

Generic 3 - Answer All Question

What are the factors affecting Price of Product?

What is need for market and explain the concept of marketing?

What are the objectives of marketing?

What do you mean by marketing mix? Describe any two elements

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