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12th Commerce Monthly Test - 1 ( Marketing And Marketing MIX )

St. Britto Hr. Sec. School - Madurai

12th Commerce Monthly Test - 1 ( Marketing And Marketing MIX )-Aug 2020

Time : 2.30 Hours

Part - A

Multiple Choice Question - Answer All Question

_______means giving a name or symbol to a product in order to differentiate it from competitive products

Market information
Standardization
Branding
Pricing

Marketing is a process which aims at

Production
Profit making
Satisfaction of customer needs
Selling products

Marketing is a process which aims at

Production
Profit making
Satisfaction of customer needs
Selling products

Marketing helps to increase the

individual income
nation's income
productivity
none of these

______________ means establishment of certain standards based on intrinsic qualities of a commodity.

Market information
Grading
Branding
Standardization

________is the main element of marketing

Price
Product
Place
Promotion

________is the acquisition of goods and services by the seller or industrial user for the purpose of resale.

Selling
Assembling
Buying
Transportation

This company is well known for Technology innovation, Great value and act as a game changer

Nokia
HTC
Samsung
Apple

The initial stage of Marketing system is,______

Monopoly system
Exchange to Money
Barter system
Self producing

Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need is called

Demand
Price
Product
service

Who is supreme in the Market?

Customer
Seller
Wholesaler
Retailer

_______is the amount charged for the product.

Place
Promotion
Product
Price

_________________ means wrapping and crating of goods before distribution.

Branding
Packing
Grading
Pricing

Functions of marketing are classified into ________________ types.

two
three
four
five

The promotion "P" of marketing is also known as

Product differentiation
Distribution
Cost
Marketing communication

___________ is the act of obtaining a desired object from someone by offering something in return.

Selling
Exchange
Delivery
None of these

The warehousing holds goods as a _____________ center.

distribution
production
sales
all the above

_____________ is the father of modern marketing.

Peter Drucker
Philip Kotler
Stanton
Abraham

_________________ is a connecting link between the consumer and the producer.

Marketing
Business
Commerce
Industry

Which is the value of a product expressed in monetary terms?

Product
Price
Promotion
Place

Storage function of marketing creates

possession utility
time utility
form utility
place utility

________means wrapping and crating of goods before distribution.

Branding
Packing
Grading
Pricing

List I List II

i) Transportation 1) Seven functions

ii) Storage' 2) Storing the goods

iii) Warehousing 3) Preservation of ,goods

iv) G.B. Giles 4) Moving goods

(i) (ii) (iii) (iv)

1 2 3 4
(i) (ii) (iii) (iv)

3 4 2 1
(i) (ii) (iii) (iv)

4 3 2 1
(i) (ii) (iii) (iv)

2 3 1 4

List I List II

i) Batter system 1) Dominant factor`

ii) Production Orientation 2) Large scale sales promotion

iii) Sales orientation 3) Consumer preferences

iv) Marketing orientation 4) Medium of exchange

(i) (ii) (iii) (iv)

1 2 3 4
(i) (ii) (iii) (iv)

4 3 1 2
(i) (ii) (iii) (iv)

2 3 1 4
(i) (ii) (iii) (iv)

3 4 2 1

Part - B

Generic 2 - Answer All Question

Define Marketing Mix

Define Product

Define Price.

Give any two internal factors affecting the price of product / service

Definition of marketing.

Definition of marketing.

Define Price

Part - C

Generic 3 - Answer All Question

What are the objectives of marketing?

What is need for market and explain the concept of marketing?

What are the factors affecting Price of Product?

What do you mean by marketing mix? Describe any two elements

Part - D

Generic 5 - Answer All Question

State to advantages of warehousing.

Explain the functions of physical supply of marketing.

Discuss about the Evolution of marketing.

What is Marketing?

Narrate the Elements of Marketing mix.

How market information is helpful to invention of new product in the market?

Why the marketing is important to the society and individual firm? Explain

Explain the facilitating functions of marketing

Explain the functions of physical supply of marketing.

Explain the facilitating functions of marketing.

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